PG Tips to released ‘Green Tea Monkey on the Thames’, a short film at which shows a gigantic monkey made from green tea travelling through the centre of London. Reality TV stars then give their verdict on this unusual sight on the River Thames. The film was released to promote PG Tips’ range of green tea products.


Secure coverage of the video

Increase views of the video

Increase sharing and engagement of the video

Increase awareness of the PG Tips' green tea range


Viral Seeding put together a strategy which consisted of outreach, seeding, placement and setting up and running Youtube promotion.

Researching and putting together an extensive list of target blogs and websites

Drafting an outreach template which included key campaign information

Individually contacting blogs and websites to sell in the story

Setting up targeted YouTube promotion

Arranging placements on high traffic web culture sites

Daily reporting and final project evaluation

Campaign Results

22 pieces of coverage secured reaching over 10,000,000 monthly unique visitors (MUV)

60k+ views contributed to the video

Posts on influential London blogs including London on the Inside and Made in Shoreditch

10 inbound links created to PG Tips’ website

23 Facebook shares to over 1.5m followers

Highlights & coverage

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