Background
Game Connect ltd produced a short, Star Wars inspired comedic sketch to promote streaming platform Play2Live.
Objectives
Increase views of the video on YouTube
Increase shares and views on Facebook
Strategy
Viral Seeding promoted the video on YouTube to the target audience and syndicated the video to partner pages on Facebook - along with using targeted boosting - to ensure a wide reach.
Researching and putting together a list of partner Facebook pages
Contacting partner Facebook pages to secure preferential rates and guaranteed results
Setting up highly targeted YouTube promotion to increase the view count
Monitoring of the YouTube promotion to ensure maximum results
Campaign Results
120,000+ targeted YouTube views
710,000+ views on Facebook
Over 10k likes and 500 shares on Facebook
Highlights & coverage
Reference links
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