Digital Outlook and Seeper created an interactive art installation in Munich’s famous Karlsplatz to create a breathtaking piece of interactive art inspired by Kinect. The installation, produced by Seeper, used state of the art technology that allowed participants to take control of the iconic Stachus gate; bringing the ancient medieval structure to life by jumping, dancing, waving and gyrating via projection mapping.


Secure coverage for the campaign and accompanying images

Increase engagement in the campaign

Increase shares of the campaign

Increase awareness of Xbox Kinect


Viral Seeding put together a strategy which consisted of outreach and seeding.

Researching and putting together an extensive list of target blogs and websites

Drafting an outreach template which included key campaign information

Individually contacting blogs and websites to sell in the story

Daily reporting and final project evaluation

Campaign Results

140 pieces of coverage secured.

Coverage secured on Wired, Gear Live and Kontraband

Over 70k organic views as a result of the coverage

Highlights & coverage

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