Background
Alcohol brand Smirnoff produced a short video featuring Swedish-Iranian hip hop artist Nadia Tehran.
Objectives
Secure coverage of the video
Increase views of the video
Increase sharing and engagement of the video
Increase awareness of Smirnoff and Nadia Tehran.
Strategy
Viral Seeding put together a strategy which consisted of undertaking outreach to music, web culture and food/drink related blogs and websites.
Researching and putting together an extensive list of target blogs and websites
Drafting an outreach template which included key campaign information
Individually contacting blogs and websites to sell in the story
Contacting journalists and bloggers who had previously written about Nadia Tehran or vodka.
Regular monitoring for new coverage and researching breaking news stories to encourage inclusion of the video
Daily reporting and final project evaluation
Campaign Results
6 pieces of coverage secured on web culture, music and lifestyle websites.
Coverage secured on popular music website music-news.com
40 social media shares to over 950k followers and fans.
Highlights & coverage
Reference links
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