Background

Alcohol brand Smirnoff produced a short video featuring Swedish-Iranian hip hop artist Nadia Tehran.

Objectives


Secure coverage of the video



Increase views of the video



Increase sharing and engagement of the video



Increase awareness of Smirnoff and Nadia Tehran.


Strategy

Viral Seeding put together a strategy which consisted of undertaking outreach to music, web culture and food/drink related blogs and websites.


Researching and putting together an extensive list of target blogs and websites



Drafting an outreach template which included key campaign information



Individually contacting blogs and websites to sell in the story



Contacting journalists and bloggers who had previously written about Nadia Tehran or vodka.



Regular monitoring for new coverage and researching breaking news stories to encourage inclusion of the video



Daily reporting and final project evaluation


Campaign Results


6 pieces of coverage secured on web culture, music and lifestyle websites.



Coverage secured on popular music website music-news.com



40 social media shares to over 950k followers and fans.


Highlights & coverage

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