Alcohol brand Smirnoff produced a short video featuring Swedish-Iranian hip hop artist Nadia Tehran.


Secure coverage of the video

Increase views of the video

Increase sharing and engagement of the video

Increase awareness of Smirnoff and Nadia Tehran.


Viral Seeding put together a strategy which consisted of undertaking outreach to music, web culture and food/drink related blogs and websites.

Researching and putting together an extensive list of target blogs and websites

Drafting an outreach template which included key campaign information

Individually contacting blogs and websites to sell in the story

Contacting journalists and bloggers who had previously written about Nadia Tehran or vodka.

Regular monitoring for new coverage and researching breaking news stories to encourage inclusion of the video

Daily reporting and final project evaluation

Campaign Results

6 pieces of coverage secured on web culture, music and lifestyle websites.

Coverage secured on popular music website

40 social media shares to over 950k followers and fans.

Highlights & coverage

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