Coca-Cola released a music video as part of its uplifting new campaign ‘Reasons to Believe’ that puts the spotlight on life's positives.


Secure coverage of the video

Increase views of the video

Increase sharing and engagement of the video

Encourage social sharing using the hashtag #reasonstobelieve


Viral Seeding put together a strategy which consisted of undertaking outreach to 100 influential blogs and websites and arranging paid for placement on websites and blogs visited by teenagers in the UK. The video was promoted on YouTube and Virool to drive additional targeted views.

Researching and putting together an extensive list of target blogs and websites

Drafting an outreach template which included key campaign information

Individually pitching blogs and websites

Regularly monitoring for coverage

Running a targeted YouTube views campaign

Daily reporting and final project evaluation

Campaign Results

24 pieces of coverage secured

Over 570k reached through editorial coverage

Over 160k views contributed to the video

Highlights & coverage

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