Background
Coca-Cola released a music video as part of its uplifting new campaign ‘Reasons to Believe’ that puts the spotlight on life's positives.
Objectives
Secure coverage of the video
Increase views of the video
Increase sharing and engagement of the video
Encourage social sharing using the hashtag #reasonstobelieve
Strategy
Viral Seeding put together a strategy which consisted of undertaking outreach to 100 influential blogs and websites and arranging paid for placement on websites and blogs visited by teenagers in the UK. The video was promoted on YouTube and Virool to drive additional targeted views.
Researching and putting together an extensive list of target blogs and websites
Drafting an outreach template which included key campaign information
Individually pitching blogs and websites
Regularly monitoring for coverage
Running a targeted YouTube views campaign
Daily reporting and final project evaluation
Campaign Results
24 pieces of coverage secured
Over 570k reached through editorial coverage
Over 160k views contributed to the video
Highlights & coverage
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