Background
The Global Hygiene Council released a series of three videos to highlight common infectious diseases and how to prevent them.
Objectives
Secure coverage of the videos
Increase views of the videos
Increase sharing and engagement of the videos
Increase awareness of the campaign
Strategy
Viral Seeding put together a strategy which consisted of undertaking outreach to websites and blogs with a focus on Parenting, Health, Lifestyle and Web Culture.
Researching and putting together an extensive list of target blogs and websites
Drafting an outreach template which included key campaign information
Individually contacting blogs and websites to sell in the story
Regularly monitoring for new coverage
Setting up targeted YouTube promotions for each of the video
Daily reporting and final project evaluation
Campaign Results
24 pieces of coverage secured reaching 14.9 million MUV
11 social media posts to over 339k followers and fans
165k+ total views contributed towards the campaign
Highlights & coverage
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