The Global Hygiene Council released a series of three videos to highlight common infectious diseases and how to prevent them.


Secure coverage of the videos

Increase views of the videos

Increase sharing and engagement of the videos

Increase awareness of the campaign


Viral Seeding put together a strategy which consisted of undertaking outreach to websites and blogs with a focus on Parenting, Health, Lifestyle and Web Culture.

Researching and putting together an extensive list of target blogs and websites

Drafting an outreach template which included key campaign information

Individually contacting blogs and websites to sell in the story

Regularly monitoring for new coverage

Setting up targeted YouTube promotions for each of the video

Daily reporting and final project evaluation

Campaign Results

24 pieces of coverage secured reaching 14.9 million MUV

11 social media posts to over 339k followers and fans

165k+ total views contributed towards the campaign

Highlights & coverage

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