Background

The Global Hygiene Council released a series of three videos to highlight common infectious diseases and how to prevent them.

Objectives


Secure coverage of the videos



Increase views of the videos



Increase sharing and engagement of the videos



Increase awareness of the campaign


Strategy

Viral Seeding put together a strategy which consisted of undertaking outreach to websites and blogs with a focus on Parenting, Health, Lifestyle and Web Culture.


Researching and putting together an extensive list of target blogs and websites



Drafting an outreach template which included key campaign information



Individually contacting blogs and websites to sell in the story



Regularly monitoring for new coverage



Setting up targeted YouTube promotions for each of the video



Daily reporting and final project evaluation


Campaign Results


24 pieces of coverage secured reaching 14.9 million MUV



11 social media posts to over 339k followers and fans







165k+ total views contributed towards the campaign







Highlights & coverage

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