Background
Spink Health and GOPO released a short video featuring reality TV star and actor Larry Lamb talking about his positive experience with GOPO products.
Objectives
Secure coverage of the videos
Increase views of the videos
Increase sharing and engagement of the videos
Increase awareness of GOPO and their products
Strategy
Viral Seeding put together a strategy which consisted of undertaking outreach to websites and blogs with a focus on Parenting, Health, Lifestyle and Web Culture.
Researching and putting together an extensive list of target blogs and websites
Drafting an outreach template which included key campaign information
Individually contacting blogs and websites to sell in the story
Regularly monitoring for new coverage
Setting up targeted YouTube promotions for each of the video
Daily reporting and final project evaluation
Campaign Results
4 pieces of coverage secured reaching 260k targeted MUV
315+ clicks and creditable sales as a result of coverage
65k views contributed to the video
Highlights & coverage
Reference links
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