Spink Health and GOPO released a short video featuring reality TV star and actor Larry Lamb talking about his positive experience with GOPO products.


Secure coverage of the videos

Increase views of the videos

Increase sharing and engagement of the videos

Increase awareness of GOPO and their products


Viral Seeding put together a strategy which consisted of undertaking outreach to websites and blogs with a focus on Parenting, Health, Lifestyle and Web Culture.

Researching and putting together an extensive list of target blogs and websites

Drafting an outreach template which included key campaign information

Individually contacting blogs and websites to sell in the story

Regularly monitoring for new coverage

Setting up targeted YouTube promotions for each of the video

Daily reporting and final project evaluation

Campaign Results

4 pieces of coverage secured reaching 260k targeted MUV

315+ clicks and creditable sales as a result of coverage

65k views contributed to the video

Highlights & coverage

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