Background

Spink Health and GOPO released a short video featuring reality TV star and actor Larry Lamb talking about his positive experience with GOPO products.

Objectives


Secure coverage of the videos



Increase views of the videos



Increase sharing and engagement of the videos



Increase awareness of GOPO and their products


Strategy

Viral Seeding put together a strategy which consisted of undertaking outreach to websites and blogs with a focus on Parenting, Health, Lifestyle and Web Culture.


Researching and putting together an extensive list of target blogs and websites



Drafting an outreach template which included key campaign information



Individually contacting blogs and websites to sell in the story



Regularly monitoring for new coverage



Setting up targeted YouTube promotions for each of the video



Daily reporting and final project evaluation


Campaign Results


4 pieces of coverage secured reaching 260k targeted MUV



315+ clicks and creditable sales as a result of coverage



65k views contributed to the video


Highlights & coverage

Work with us

Get in touch with Viral Seeding to see how we can amplify your campaign