Background
W Communications teamed up with Relish Broadband to release a video promoting Relish’s wireless broadband services to users within London.
Objectives
Secure coverage of the video
Increase views of the video
Increase sharing and engagement of the video
Increase awareness of Relish' broadband services to London audience
Strategy
Viral Seeding put together a strategy which consisted of undertaking outreach to UK News, Technology and Web Culture blogs and websites.
Researching and putting together an extensive list of target blogs and websites
Drafting an outreach template which included key campaign information
Individually pitching blogs and websites
Regularly monitoring for coverage
Running a targeted YouTube views campaign
Daily reporting and final project evaluation
Campaign Results
14 pieces of coverage secured reaching over 74 million monthly unique visitors
Over 60k views contributed to the seeded video
14 Facebook shares to over 1m fans
Highlights & coverage
Reference links
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