Background

W Communications teamed up with Relish Broadband to release a video promoting Relish’s wireless broadband services to users within London.

Objectives


Secure coverage of the video



Increase views of the video



Increase sharing and engagement of the video



Increase awareness of Relish' broadband services to London audience


Strategy

Viral Seeding put together a strategy which consisted of undertaking outreach to UK News, Technology and Web Culture blogs and websites.


Researching and putting together an extensive list of target blogs and websites



Drafting an outreach template which included key campaign information



Individually pitching blogs and websites



Regularly monitoring for coverage



Running a targeted YouTube views campaign



Daily reporting and final project evaluation


Campaign Results


14 pieces of coverage secured reaching over 74 million monthly unique visitors



Over 60k views contributed to the seeded video



14 Facebook shares to over 1m fans


Highlights & coverage

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