W Communications teamed up with Relish Broadband to release a video promoting Relish’s wireless broadband services to users within London.


Secure coverage of the video

Increase views of the video

Increase sharing and engagement of the video

Increase awareness of Relish' broadband services to London audience


Viral Seeding put together a strategy which consisted of undertaking outreach to UK News, Technology and Web Culture blogs and websites.

Researching and putting together an extensive list of target blogs and websites

Drafting an outreach template which included key campaign information

Individually pitching blogs and websites

Regularly monitoring for coverage

Running a targeted YouTube views campaign

Daily reporting and final project evaluation

Campaign Results

14 pieces of coverage secured reaching over 74 million monthly unique visitors

Over 60k views contributed to the seeded video

14 Facebook shares to over 1m fans

Highlights & coverage

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