Background
To promote the Vega No 6 smartphone an animation was created by building a 'Vega City' with hundreds of smartphones used as the backdrop. The animation featured 1,600 paper figures, took 3 weeks of prep and over 170 hours to animate the final film.
Objectives
Secure coverage of the video
Increase views of the video
Increase sharing and engagement of the video
Increase awareness of the Vega No 6 smartphone
Strategy
Viral Seeding put together a strategy which consisted of undertaking outreach to tech and web culture blogs and websites.
Researching and putting together an extensive list of target blogs and websites
Drafting an outreach template which included key campaign information
Individually pitching blogs and websites
Regularly monitoring for coverage
Running a targeted YouTube views campaign
Daily reporting and final project evaluation
Campaign Results
42 pieces of coverage secured and 41k views of the seeded video
Highlights & coverage
Reference links
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