Background

To promote the Vega No 6 smartphone an animation was created by building a 'Vega City' with hundreds of smartphones used as the backdrop. The animation featured 1,600 paper figures, took 3 weeks of prep and over 170 hours to animate the final film.

Objectives


Secure coverage of the video



Increase views of the video



Increase sharing and engagement of the video



Increase awareness of the Vega No 6 smartphone


Strategy

Viral Seeding put together a strategy which consisted of undertaking outreach to tech and web culture blogs and websites.


Researching and putting together an extensive list of target blogs and websites



Drafting an outreach template which included key campaign information



Individually pitching blogs and websites



Regularly monitoring for coverage



Running a targeted YouTube views campaign



Daily reporting and final project evaluation


Campaign Results


42 pieces of coverage secured and 41k views of the seeded video


Highlights & coverage

Reference links

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